TIRME's new advertising campaign tells a success story, a collective success thanks to the effort, collaboration, conviction of the administration, the private sector and, of course, civil society, which has played a fundamental role.

This story began in 1990 on a Mediterranean island, Mallorca, where all waste was wasted, ending up in any landfill, thus destroying the landscape of a wonderful island.

With the work of everyone, this island managed to reach zero waste years ago, where all waste is considered resources, where all waste is used and not dumped, preserving its main heritage, its territory.

Today Mallorca is a world reference in waste treatment, which is committed to sustainability and a true circular economy and thus we have gone from words to actions.

Do you want to know our story?

https://historiadeunexitocolectivo.com/